The Spice Sanctuary is a 100% Canadian owned company and
was born from a passion for cooking and creating fusion recipes using
the finest of ingredients. Trusha, a corporate lawyer from the UK,
comes from a family of retail business owners and has grown up with
all things spices in almost everything from using spices for various
ailments to family recipes which have been passed down from
generation to generation.
Trusha harnessed her culinary creativity away from the
demanding culture of the corporate world and a successful career with a global Canadian company. During
her extensive travelling around the world, she experienced different
cuisines, cooking styles and organic farming traditions.
Along the way, she also learnt how quality ingredients can
transform food and developed a keen interest in the healing properties
of food and started to embrace what she was taught as a child - that
food can be your medicine and can aid in wellbeing.
One of the challenges Trusha faced when she first moved to
Canada was being able to find high quality spices for cooking. Whether
the spices were being imported into Canada from the United States or
directly by independent businesses, the quality and purity of the
spices was still lacking compared to what could and should be obtained
in Canada.
And so the search began for organic spices that would meet
all the high demanding criteria Trusha wanted as did the work to
create her own spice brand and blend recipes from what has now become
an intuitive palate for superior flavour and taste.
However, it was not just quality products that Trusha wanted
to deliver but she wanted to forge the lessons of sustainability and
culinary adventure from her travels with the lessons of economics from
her career to form a company that is always pushing the boundaries
with its core values and is proud to be Canadian in so many ways and
that Canadians are proud to support.
What is the Spice Sanctuary Mission?
Quality
spices make a real difference in enhancing the complex taste and
flavour of ingredients and so should be regarded as highly as a fine
bottle of wine is to food. This is no surprise given the nature of
spices and how
they interact and pair with food. After all, spices were regarded and
respected
in ancient times as a very valuable commodity which forged
exploration to new worlds and continents as well as influenced the rise
and fall of
many empires throughout history.
With this in mind, our purpose and mission is to directly
import and offer a broad range of higher grade, premium taste organic
spices and blends packaged in Canada for consumers, good food stores,
fine restaurants and manufacturing businesses.
Through the superior and eco-friendly quality of our
products and the core values we stand by, we also empower consumers to
explore and experience our range of fine spices everyday in ways that
not only make good food taste delicious but that also serve to
inspire wellbeing for you and your family.
What is the Spice Sanctuary Vision?
By promoting the importance and quality of our organic
spices and moving them towards more mainstream consumption and broader
everyday use, to grow our company to become the organic spice brand
of choice within Canada while at all times fulfilling our core values
and key principles.
To maintain as green-efficient a supply chain as possible.
To consciously work to reduce our carbon footprint.
To offer the best quality products only and always at competitive prices.
To pioneer the introduction of organic spices that are not readily available in Canada.
To communicate with each and every one of our consumers in ways that matter.
We will always be professional, respectful and personable.
We will give back by supporting charitable organisations.
We will use Canadian businesses and promote Canadian jobs wherever and as much as possible.
Whether we are offering our dinner kits, cooking classes,
organic spice products or other branded teas and products, we follow
five key core values in all products we offer so that we can realize
our mission and vision.
HIGH QUALITY:
We are committed to sourcing and offering products that are of uncompromising quality
.
PREMIUM TASTE:
We are dedicated to delivering the best tasting products that we can.
INSPIRING WELLBEING:
We are passionate about contributing to a healthier world and healthier you.
TRANSPARENCY:
We are motivated to giving consumers as much information
as possible about the Spice Sanctuary products they buy, use and
consume.
INNOVATION:
We are perfectionists and so we are continually striving to improve and innovate our brand and products.
